To showcase YuMe Toys’ surprise capsules, an internal competition was launched in the French JouéClub stores by the distributor WT&T and Gencode. 

The objective? 

To celebrate Disney’s 100th anniversary with the capsules, offering customers a magical experience to drive more sales. Each participating store was invited to take part in the festivities by creatively showcasing the products, with the chance of winning one of the prizes for their team.

Three key pillars 

• IN THE STORES :

  In the shop windows, at the store entrance or in a dedicated area, the capsules were showcased in a lively, colorful setting, recreating the magic of Disney thanks to dedicated displays or screens.

• BRINGING THE CAPSULES TO LIFE 

  The product experience was further enhanced by mystery activities and/or competitions.

• ONLINE VISIBILITY

  Content was published on Instagram, Tiktok and Facebook. These were mostly illustrative videos accompanied by sound extracts from the Disney universe.