We carefully selected content creators aligned with the target audience to maximize relevance and engagement. The highlight was Notre Joyeux Bazar, who filmed an immersive video directly in Carrefour stores, authentically showcasing the products in their retail environment.

GENCODE deployed a full team of professional editors and content producers to craft a compelling, story-driven video. This ensured high-quality content that not only highlighted the products but also conveyed the brand’s fun and family-friendly tone.

By combining in-store presence with influencer-generated content, we created a seamless omni-channel experience. This strategy generated significant social media visibility and enhanced customer engagement at the point of sale.