meet'n'greet vercinrap
client
Mighty Jaxx
theme
Event
To mark its entry into the French market, Mighty Jaxx — the globally recognized brand of art toys and designer collectibles — aimed to make a bold and memorable debut. Known for pushing boundaries at the intersection of art and pop culture, the brand needed a launch activation that would resonate strongly with French fans and collectors.
We invited Vercinrap, one of France’s rising stars in the manga and geek scene, along with his partner Arkannebleiz, to host an exclusive Meet & Greet. Their strong connection with the community helped attract a passionate crowd and created genuine buzz around the brand.
An immersive activation space allowed hundreds — and eventually thousands — of fans to meet their favorite creators in person. Fans lined up to take selfies, chat, and share their excitement — many of them posting live content throughout the day.
At the heart of the booth stood a massive Mighty Jaxx figure, acting as a photo hotspot. This centerpiece not only drew attention from afar but also appeared in a large volume of user-generated content across platforms.
The event sparked hundreds of spontaneous posts across Instagram, TikTok, and YouTube. Mighty Jaxx quickly gained exposure among French collectors and beyond, with UGC (user-generated content) delivering strong engagement.
This activation wasn’t just about visibility — it was about creating emotional connection and brand credibility in a highly competitive space. Mighty Jaxx is now positioned as a serious and desirable brand within the French pop culture and collectibles community.
That’s where GENCODE stepped in.
We designed and executed a high-impact activation during Japan Expo, the biggest pop culture event in France. By combining the power of influencer engagement, live experience, and immersive storytelling, we delivered an operation that not only introduced Mighty Jaxx to its target audience but turned fans into ambassadors — both on-site and across social media.
