Hômadict - Branding
client
Hômadict.
theme
Brand Identity.
Invite pop culture into your home
Hômadict brings together a wide range of home accessories, such as blankets, cushions and plushes inspired by POP culture’s most popular licenses. Created by the french distributor WTT, the brand strives to blend licenses and comfort by creating warm, high-quality accessories, guaranteeing optimal well-being for all fans, young and old, who choose its products.
Gencode was responsible for the brand’s branding. In other words, we created the logo and the graphic charter (which includes the colors used, the typography chosen and the rules of use).
For the launch of Hômadict, a social networking strategy was drawn up. After taking stock of the brand’s positioning and analyzing the competition’s networks, precise objectives were established, along with the means to achieve them.
